Lockheed FCU took advantage of our first-ever 20% discount offer on CU marketing. Our first commissioned project was a fully-integrated campaign. They loved the fresh approach of the direct mail piece and matching envelope and brochure, as well as the email marketing header and the consistent thematic approach to the online Visa application graphics and animated website banners. But we know results matter.
I showed the design you created to some of the other members of marketing and they/we all love it. You make it so easy for us. No changes. We sent it to 5,000 members. 140 of these members took us up on our offer and got an Auto Loan, for a response rate of 2.80 (very good), which pushed our numbers to 155.6% of overall goal during the contest period.